2008 BMW Hybrid Limousine
With the arrival of the BMW 7 Series ActiveHybrid, which will make its initial debut at the Paris Motor Show, both BMW and Mercedes-Benz are set to enter the luxury hybrid market that has so far only seen action in the form of the Lexus LS600h.
As part of the BMW’s innovation strategy, the debut of the BMW 7 Series ActiveHybrid, is the first time the potential of BMW ActiveHybrid technology is being offered in the luxury saloon segment In typical BMW style, this new Concept Car combines a significant reduction of fuel consumption and emissions with a standard of driving dynamics never seen before even in this class of hybrid cars.
BMW ActiveHybrid represents all future BMW hybrid technologies and plays a major role in BMW EfficientDynamics. The aim of BMW ActiveHybrid is twenty percent less fuel consumption and emissions. BMW ActiveHybrid is not just one single drive train, but a modular system that can be adapted to suit a variety of needs. This allows it be applied to different types of BMW vehicles without diluting their different characters; a rumour has it that this very drive train could find its way into the upcoming 'baby Rolls' saloon.
The new hybrid offers the ideal synthesis of motoring comfort, visual presence and supremacy of the BMW 7 Series, on the one hand, combined with future-oriented, high-efficiency BMW ActiveHybrid technology, on the other. This provides the option to enrich the sheer driving pleasure so typical of the BMW brand by the additional highlights and fortes of BMW ActiveHybrid. Implementation of such technologies in a luxury performance saloon of this calibre leads to a new perception of hybrid technology as such: In the configuration developed by BMW hybrid technology ensures a significant increase in efficiency without in any way giving up the high standard of driving dynamics, motoring safety and comfort so typical of the brand.
The new luxury car will surely find its way into the ever expanding hybrid limousine hire market. So, in the future when you want a limousine that is environmentally friendly, you will have another luxury model to choose from.
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